Case studies

Real problems, documented end to end.

Real engineering investigations, migrations, and product decisions — documented from first signal to outcome, with the dead ends kept in the record.

7 min read

Debugging a Silently Failing Escalation Workflow

During the phased rollout of FLiiP's HubSpot-to-Intercom migration, some support escalations silently stopped creating Jira tickets. The automation appeared to fire, only some escalations failed, and nothing reported the failures.

technical troubleshooting · workflow design · stakeholder communication

9 min read

Designing a Trust Model for Local Peer-to-Peer Transactions

Local peer-to-peer marketplaces run on a structural gap: strangers, cash, and no recourse. Eskro is a local marketplace designed around a different allocation of responsibility. An escrow-backed transaction process, not the individuals, carries the trust.

product operations · workflow design · trust safety design

8 min read

Support Continuity During a HubSpot-to-Intercom Migration

FLiiP's support operation had outgrown its HubSpot-based helpdesk: routing, automation, and visibility limits were absorbing team time that should have gone to customers.

support operations · workflow design · stakeholder communication